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"ThinkIVY" is the summer camp run by Educatrium Ventures. I tentatively rebranded "ThinkIVY" as part of my 2014 internship with Educatrium Ventures, a start-up that strives to improve access to top American universities among international students..
In 2016, I interned at Educatrium as a graphic design and marketing intern.
TEXT logo
mark logo
original logo
rationale for redesign
rationale for redesign
I wanted to move away from the plain "ivy crest" logo, as well as eliminate the serif-font in order to create a cleaner and more modern logo.
The redesigned logo operates as:
1) an image-based logo
2) a text-based logo
3) a mark-based logo
marketing projects
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